For local buyers, the map pack is the homepage. A fully optimized Google Business Profile (GBP) helps you show up when people search “near me” on their phones. Here’s how to tune GBP and connect it to your website so calls and visits increase.
Categories and attributes
Pick one primary category that matches your best-paying service, then add relevant secondaries. Add attributes that matter—women-led, veteran-led, wheelchair accessible—if accurate. Avoid category sprawl; stay focused.
Services and products
List your services with short, benefit-led descriptions and pricing notes where appropriate. If you sell products, add featured items with clean photos and simple bullets. Link each service to a relevant page on your site, ideally a focused service or landing page.
Photos and visual trust
Post real photos: exterior (so visitors recognize your location), interior, team, work in progress, and before/after. Add a short caption to each. Refresh visuals monthly. Authentic photos outperform stock.
Posts that nudge action
Publish weekly Updates, Offers, or Events. Keep copy tight and action-oriented, and include a CTA button to “Call now” or “Learn more.” Repurpose snippets from Blog Packages and Email & Content Marketing.
Reviews and responses
Ask happy customers for reviews as part of your process—after a successful job or purchase. Respond to every review with specific, friendly language. For recurring asks and polite reminders, connect automations from AI Automation Solutions.
NAP and website alignment
Ensure Name, Address, Phone are identical across your site, GBP, and major directories. Add local schema to your contact page. Create location or service-area pages with unique content, photos, and embedded maps.
Tracking what works
Use UTM parameters on your GBP website link so GA4 can attribute calls and forms correctly. Track calls, direction requests, and website visits from GBP. Watch discovery vs. branded searches and measure how posts or photos move the needle.
Speed and mobile UX
Map-pack visitors are on their phones. Make sure linked pages load fast, show the promise immediately, and offer click-to-call or directions above the fold. For speed and hosting, see Performance Boost and Fast, Secure Hosting.
Multi-location notes
Keep a shared playbook: category set, services list, photo shot list, review ask template, and UTM pattern. Localize each location page with unique content and proof.
