Why consistent blogging works
Search demand spreads across thousands of specific questions. When you publish regularly, you bank new pages that each target a slightly different intent. Over 90 days, those pages bring in long-tail traffic; over 6–12 months, your authoritative clusters lift primary keywords, too. Beyond search, blogs power your email newsletter and social posts, giving you more chances to earn clicks and conversations.
Pick four pillars and build topic clusters
Choose four pillars aligned to revenue: Web Design, eCommerce, SEO, and AI/Automation. For each pillar, plan 3–6 cluster posts that interlink and point back to your service page. Example clusters you can deploy immediately:
• Web Design: conversion patterns, redesign checklist, landing pages
• SEO: overview, keyword research, on-page checklist, technical audit, local SEO, content & links
• eCommerce: online stores, payments & shipping, mobile-first shopping
• Automation: lifecycle email, posting calendar, AI automations
Create a 90-day calendar you can keep
Cadence beats bursts. A simple plan that works for most small teams: one in-depth post weekly (900–1,500 words) plus one monthly recap. Week 1: pillar #1. Week 2: pillar #2. Week 3: pillar #3. Week 4: pillar #4. Month-end: recap with highlights and links. Use a shared calendar and lock due dates for brief, draft, edit, publish, and promote.
Briefing and research in 45 minutes
Every post starts with a short brief: primary keyword, search intent, 3–5 questions to answer, 1–2 differentiators, and internal links to include. Pull phrases from calls and emails so your voice matches how buyers actually talk. Use a quick SERP review to see what the top results cover—and what they miss. That gap is your edge.
Drafting with structure
Open with the payoff in plain English. Use subheads every 200–300 words so scanners can follow the thread. Mix in bullets for checklists and steps. Include one mini case or example if possible. End with a clear next step: “Book a consult,” “See the landing page templates,” or “Download the checklist.” Add a short “Related reading” block with three descriptive anchors from your cluster.
On-page SEO basics for every post
Give each post one primary keyword (e.g., “blog writing packages”), and place it in the title tag, H1, first 100 words, and a subhead where natural. Add 2–3 supporting terms. Craft a meta description that earns the click. Use descriptive alt text on images. Link out to your service pages with relevant anchors—e.g., “SEO strategy”, “content & email marketing”, or “blog posts & site copy”. Internally link to cluster siblings and your hub page.
Distribution that actually drives traffic
Post a native summary on Facebook and LinkedIn with three takeaways and one CTA. Use UTMs so you can attribute sessions and conversions (e.g., ?utm_source=linkedin&utm_medium=social&utm_campaign=blog_<slug>). Add the post to your newsletter and feature one standout quote or stat. On LinkedIn, consider a 4–5 slide carousel; keep the post short and link to the full article in the first comment if needed.
Measure the right things
In GA4, watch engaged sessions, average engagement time, and conversions assisted by the post. In Search Console, monitor impressions, clicks, and new queries. Use a simple content scorecard monthly: posts published, internal links added, top 5 posts by traffic, and one action to improve each.
Roles and repeatable workflow
Give one owner accountability, even if multiple people help. Define review standards: voice, clarity, accuracy, internal links, and on-page SEO. Keep a swipe file of strong intros, CTAs, and proof lines. Repurpose posts into email snippets and social captions to save time.
How much to publish and what it costs
One high-quality post per week is a great baseline for most small businesses. If you have bandwidth, add a second weekly micro-post that answers a single question in 400–600 words and links to a pillar. Budget varies with research depth and subject-matter expertise; the important part is predictability. Packages can include ideation, briefs, writing, editing, graphics, uploading, and promotion.
