Prospects don’t want theory—they want proof. Strong case studies show the problem, the plan, and the outcome with just enough detail to be believable and useful. Here’s a repeatable format we use for Pensacola and Gulf Coast clients, with example results and a template you can reuse.
The anatomy of a credible case
Snapshot: industry, size, and location.
Problem: 2–3 sentences with metrics (slow site, low conversions, cart abandonment).
Plan: the 3–5 plays we ran (e.g., redesign hero, on-page SEO, mailer automation).
Execution: 4–6 bullets with specific changes and screenshots.
Results: 3–5 numbers with timeframes.
What we’d do next: a short roadmap.
Example outcomes (anonymized)
Local service provider: clarified headline and CTAs, added proof bands, improved Core Web Vitals; result: +38% leads and +22% call clicks in 60 days.
Retail eCommerce: simplified variant selectors, added wallets, fixed CLS and LCP, and launched a welcome email; result: +18% conversion rate, +12% AOV.
Professional firm: Local SEO + GBP overhaul, added service-area pages, and consistent reviews; result: from no map-pack presence to top-3 for three core queries.
Storytelling tips
Use “before” and “after” screenshots with captions that highlight the change. Keep metrics conservative and time-boxed. Attribute outcomes to the combination of design, content, SEO, and performance—not to a single magic tweak.
What to include on the page
A filterable grid of cases by sector (home services, retail, professional) and goal (more leads, faster site, better rankings). Each card opens to a detailed page. Add a sticky CTA—View Packages or Book a Consult—and a short FAQ about scope and timelines.
How case studies support SEO and sales
Case pages earn links naturally (partners and local news love credible wins). They also create internal linking opportunities to Website Design , Redesign Checklist , SEO Overview , and Full-Funnel Strategy. Add schema (CollectionPage/ItemList) for the index page and Article for each detail page.
Building the numbers responsibly
Decide metrics before a project: form conversions, booked calls, revenue per session, LCP/INP/CLS, and rankings for named queries. Snapshot pre-launch, 30, and 60 days. Keep all screenshots accessible (captions, alt text).
Repurposing and distribution
Turn each case into a LinkedIn post, a Facebook carousel (before/after + 3 bullets), and a short email breakdown with the “so what.” If it’s an eCom win, create a mini teardown with Landing Pages and Payments & Shipping linked at the end.
