Social media should amplify your content engine, not replace it. With clear pillars, a weekly cadence, and an engagement routine, you can turn posts into conversations and conversations into pipeline.
Content pillars and post types
Pick 3–5 pillars that map to revenue: Web Design wins, eCommerce tips, SEO myths vs. facts, and local case studies. Rotate formats: short videos, carousels, before/after, checklists, and founder notes. Pull topics from your blog and email sequence.
A weekly cadence you can keep
Mon: quick win tip (link to a blog).
Wed: proof (mini case, metric).
Fri: conversation starter (poll or question).
1×/week: CTA post tied to a landing page.
Use a 90-day calendar to plan.
Engagement that isn’t fake
Reply fast, ask follow-up questions, and tag partners where relevant. Block 15 minutes daily for genuine comments on client/partner posts. Save templated replies only for FAQs; everything else should sound human.
Visual system and accessibility
Use a light design system: headline font, color accents, and logo placement. Keep text large and contrast high; add alt text to images and captions to videos. Consistency builds recognition; accessibility builds reach.
Link strategy
Don’t paste walls of links in captions. Use one clean link with UTMs or a pinned link in your profile/bio. For LinkedIn, consider short native content and drop the URL in the first comment when needed.
Local proof and GBP synergy
Share reviews, behind-the-scenes, and community moments. Nudge happy commenters to leave a review on your Google Business Profile.
Reporting that guides next steps
Track reach, saves, profile clicks, website sessions, and assisted conversions (not just likes). Compare posts by pillar and format monthly. Keep the 3 that worked, drop the 3 that didn’t, and test 2 new ideas.
