Own Your Store. Keep Your Profits. Grow on Your Terms.
A 30‑day, hands‑on program for Etsy sellers to build and manage a high‑converting WordPress + WooCommerce site that complements (not replaces) your Etsy shop.
Why add your own Etsy Website and keep Etsy too?
You get solutions to the problems Etsy sellers face every day:
Platform fees & shrinking margins
Etsy fees stack up and paid apps on hosted platforms add more. Open-source WordPress + WooCommerce with Stripe/Square keeps more per order.
Side-by-side competition & race-to-the-bottom pricing
Your listing sits next to look-alikes; price pressure kills brand value. Your own site controls layout, positioning, and premium offers with no distractions.
No customer ownership (email, pixel, data)
You can’t reliably retarget or nurture because you don’t own the list or tracking. Capture emails, set pixels, own GA4 + UTM data on your site.
Algorithm swings & seasonal dips
Sales spike and crash with marketplace/seasonality. SEO + evergreen content + automations stabilize revenue you control.
Low AOV & weak merchandising
Hard to increase cart size without upsells/cross-sells/gift cards/loyalty. Bundles, order bumps, tiered pricing, gift cards, loyalty built into Woo.
Thin SEO & missing content engine
You can’t rank for intent-rich, long-tail searches. Keyword map + schema + blog posts that link directly to products.
Checkout friction & mobile wallets
Clunky checkout hurts conversion, especially on mobile. Stripe/Square with Apple Pay/Google Pay + trust cues = faster checkout.
Shipping, tax, international & wholesale complexity
Rigid rules cost money; B2B is clunky. Flexible zones/rates, multi-currency, VAT, wholesale pricing & private catalogs.
Weak social proof & brand story
Reviews are scattered; your story gets lost in listings. Curate Etsy reviews across Home/Product/Checkout + strong About/Impact pages.
What you’ll launch in 30 days
Branded WordPress Site (WP Ocean/Kadence/Astra + Elementor)
WooCommerce Store with 20+ products live
Etsy Import/Integration for existing listings
Stripe or Square Checkout with Apple/Google Pay
Email capture + Welcome + Cart Recovery automations
SEO foundations: keyword map, schema, sitemap, GSC
Analytics: GA4 + UTM tracker and dashboards
30‑day post‑launch marketing plan and weekly site‑care SOPs
Plan 1
Cohort Program (Small‑Group)
Built for motivated DIY sellers who want accountability and expert feedback.
Live Delivery: Small‑group workshops 2×/week (90 minutes) + weekly Implementation Lab + weekly Office Hours.
Included Outcomes:
Site configured, branded, and stocked with products
Stripe/Square checkout + wallets enabled
Email capture + Welcome + Cart Recovery live
SEO setup + GA4/UTMs installed and explained
Etsy integration to import current products
Marketing strategies: content, Pinterest, Google Free Listings, email calendar
A/B test starter kit (images, titles, price thresholds)
Reviews that sell (placement + copy guide)
Shipping/tax rules configured correctly
Two private 1‑hour trainings included (1:1 deep dives)
You’ll master solutions to all pain points above inside the curriculum.
Risk‑Free: Try the first two workshops and if it’s not a fit, 100% Money Back Guarantee.
Plan 2
Do‑It‑With‑You VIP (1:1 Intensive)
Built for sellers who want personal guidance, pace control, and white‑glove support.
Live Delivery: Private coaching 2×/week, 2 hours per session (custom schedule). Additional sessions available as needed to ensure success within 30 days. 30 days of post‑launch support included.
Included Outcomes: Everything in Cohort plus:
Personalized architecture & design decisions
Hands‑on implementation for complex items (bundles, feeds, wholesale, subscriptions)
Custom conversion copy editing for top products
Advanced analytics dashboards & testing roadmap
Launch day checklist executed together
You’ll implement every solution across the pain points—with a coach driving alongside you.
Risk‑Free: Try the first session and if it’s not a fit, 100% Money Back Guarantee.
30-Day Timeline (Overview)
Week 1 — Foundation & Setup
Objective: Stand up a secure, branded WordPress + WooCommerce site that’s ready for products and payments.
Deliverables:
Hosting/SSL live, theme + global styles in place
WooCommerce basics configured (currency, tax, shipping framework)
Stripe/Square connected (test mode), checkout skeleton visible
Etsy connection selected and tested on a few items
Live cadence:Cohort: 2 workshops + 1 lab + office hours
VIP: 2× private sessions (2 hr each)
Success signal: You can navigate the site, add a product, and run a test checkout.
Week 2 — Catalog & Commerce
Objective: Make the store sellable with real products, smooth checkout, and tracking.
Deliverables:
Categories/attributes defined; first 20+ products in and organized
Apple Pay/Google Pay visible at checkout; trust cues in place
GA4 + pixels + Search Console installed; email capture live
Live cadence: same as Week 1
Success signal: A friend can land on a product, pay easily on mobile, and you can see it in analytics.
Week 3 — Conversion, SEO & Automations
Objective: Turn traffic into revenue and set up growth loops.
Deliverables:
Clean templates for Home / Product / Collection (mobile-first)
SEO foundations: keyword map, metadata, product schema, sitemap
Email automations online: Welcome + Abandoned Cart
Performance pass (compress images, basic caching)
Live cadence: same
Success signal: Pages feel fast on mobile, you’re building a list, and test automations fire.
Week 4 — Launch & Growth Plan
Objective: Go live confidently and leave with a simple 30-day growth playbook.
Deliverables:
Launch rehearsal → Go-Live checklist complete
Google Free Listings (product feed) staged or live
30-day calendar for content + email + quick tests
Post-launch support plan (VIP includes 30 days of support)
Live cadence: same
Success signal: First real orders, clear tracking, and a realistic plan you can run next month.
Frequently Asked Questions
FAQ
Do I keep my Etsy shop? Yes—this adds a channel you own and integrates with Etsy listings.
Do I need to be tech‑savvy? No—we build together live and give recordings + SOPs.
Why open‑source instead of Shopify? You control the stack, reduce recurring fees, and own your data.
What extra costs should I plan for? Hosting ($15–$35/mo), domain (~$15/yr), optional premium plugins (e.g., caching). We recommend budget‑friendly picks.
What if I can’t finish in 30 days? In VIP we add sessions as needed; in Cohort you keep replays + can add 1:1 hours.